You have created an amazing website. What next? Chances are you are trying to think of ways to make your website appear on top of search engine rankings. But SEO seems too complex and scary. So, what do you do? Well, fret not! Just start with simple steps. Understand the world of SEARCH ENGINE OPTIMIZATION (SEO) and apply a few tactics to improve the SEO ranking of your website to appear on top of search engines like google, bing.
But keep in mind that there are many websites out there and to appear on top of search rankings, it takes time and effort. Keep applying the best SEO practices and keep optimizing your SEO game to yield the results. To begin with, here are a few simple tips to improve SEO that you can apply in no time to get the ball rolling.
1.CREATE TITLES AND DESCRIPTIONS
You can add title and description to each page on your website. Adding appropriate title and description with relevant keywords helps boost the SEO. They are among the first things that a search engines uses to determine your site’s rank. Also title and description is what users see in search results page and decide whether to click on the link or not. So, don’t ignore this crucial element on your website add titles and descriptions to your website ASAP.
2.ADD ALT TEXT TO IMAGES
Search engines can’t read the graphics on images but they can read the text. They look for something called “alt text” which is nothing but a little description you add to each image on the website. When adding alt text to an image, describe what the picture is depicting and add a few related keywords or business name to the text to boost SEO.
3.CHOOSE THE RIGHT HEADERS
All the pages on your website should contain headers so that search engines can understand the content structure better. Every page should have ideally one H1 header which is usually the title of the page. Then there should be H2 headers, H3 headers and so on. Appropriate hierarchy of the text makes the page SEO friendly and improves the SEO ranking.
4.PUT KEYWORDS IN CONTENT
Do your research using Google keyword planner and incorporate relevant keywords into the content of the website. The body text, anchor texts, meta descriptions, footer notes etc. should be written to reflect keywords in an effective manner. Also refrain from over stuffing keywords in the website content as it looks unprofessional. Use keywords strategically and place them as necessary.
5.CONNECT YOUR SOCIAL MEDIA PAGES
Social media traffic and popularity play a role in improving your search engine ranking. Make sure to connect your social media pages like Google+, Facebook, Youtube, Linkedin etc. on the website and don’t forget to mention your website address URL in social profiles. And keep the business name similar across website and social media profiles.
A FEW BONUS TIPS:
- Pick the right domain name which indicates your nature of business. For example, if your business name is Archit Group and are into architecture business, then a domain name like architachitecture.com will be beneficial in SEO.
- Connect your website with Google Analytics.
- Submit your website address in different business listing pages/blogs like Justdial, Urbanclap, Google business etc. for link building.
Start with these simple tips to improve SEO of your website and get going! For any doubts or further information on these tips, feel free to drop us a line at email@example.com and we will be happy to assist you.