Almost every small business owner has to go through this tough question in the initial stages of their business. Is it worth investing time or money in creating a social media presence? Does it give any benefits? Does it make any difference? And then many decide to ignore social media and invest their time and money elsewhere.
Well, let us tell you the answer to the above questions is a YES. Social media makes a difference and helps small businesses in many ways than most know. And in this article, we are listing the top benefits that can be reaped by any small business investing in social media.
7 BENEFITS OF SOCIAL MEDIA FOR SMALL BUSINESSES
1.BOOSTS WEBSITE TRAFFIC
Your messages, posts and tweets on social media can increase traffic to the website. According to a survey done by social media examiner, it is observed that more than 70% of small businesses find that social media has helped in improving their website traffic. So if you are a small business missing out on it, don’t wait any further. Get on social media and reap the traffic returns.
2.CREATES BRAND PERSONALITY
Social media helps create a personality for your business. Your posts, content and the way you interact with users give your brand a face. Are you fun and friendly or are you quirky and creative or are you serious and professional? Your social media page tells that to your users and makes it more relate-able and like-able.
3.INCREASES VISIBILITY & REACH
It’s no surprise than millions of people use social media everyday. There are people from all age groups, genders, locations and interests hanging out on Facebook, Instagram, YouTube, Linkedin and many more social platforms. By creating a presence and promoting on social media, you can reach people who would be interested in your business.
4.PROVIDES PROMOTIONAL OPPORTUNITIES
Social media is almost every marketer’s favorite promotional medium to promote products or services, new launches, offers and much more. From display ads to posts to text ads to videos, the options of advertisement across social media channels is innumerable. Sites like Facebook, Instagram etc. provide the lowest costs for reach, impressions, CPC, conversions etc. compared to most marketing channels and makes social media an effective and economical marketing medium.
Social media is known for engagement. And there is no other medium better than social media to create user engagement with a brand. From contests to daily hacks to user generated content, there are umpteen ways to bring your customers and brand together. And it is especially easier for small businesses to connect with their community than big companies as it has a more personal appeal.
6.GIVES YOU AN EDGE OVER COMPETITION
Many users check social media pages of a business while making a purchase decision. And a good social media page plays a huge role in beating your competitors. Take an instance of a user comparing two interior designers, when every other parameter is similar, usually the one with better social presence with regular postings and positive reviews creates a better impression on the users mind and bags the order.
7. BETTER CUSTOMER SERVICE
Social media is an excellent platform for brands to address customers queries within no time. While other media like email, call etc. take effort and time, social media is instant. Customers can interact with a brand through messages, posts and comments at any time and share their concerns or complaints and get a response almost immediately.
Now that you know the benefits of social media for small businesses, don’t put it on the backseat anymore. Create a social media strategy and make a strong presence for your business today!
And don’t worry if you have no time or if you are new to the social media marketing world, our Webnish social media experts will take care of it to make your business shine on Facebook, Twitter etc. To know more about our social media marketing services, contact +919620204510 today or drop a line to firstname.lastname@example.org