In a world that’s rapidly becoming more digital, it’s surprising that we often hear business owners say that “They don’t need a website”, “They don’t see the benefits of having a website”, “They think there would be no difference”, “That it’s a waste of money” etc. Well, if you think on the same lines and don’t see the need for a website for your business, then get ready to do some thinking!
If you have been following Webnish on social media, you might have come across the posts from the series #11reasonstogoonline where we listed 11 effective reasons for businesses to get a website and conquer the online world. In this article, we are bringing all the 11 reasons together to one place and sharing the benefits of having a website with you. If you have a business and don’t have a website for it yet, this article is a must read for you. And if you know someone who has a business but doesn’t have a website, share it with them and help them understand the benefits of going online, shall you?
Reason 1: Website increases visibility & reach
There are more than 3 billion people using Internet everyday. That’s huge and thousands and thousands people search for businesses to buy products/services on the internet every hour. By not having a website, you are simply missing out on this huge audience.
Reason 2: Website builds trust & credibility
Many studies and researches have proved that customers find businesses with website more trustworthy and reliable. Website improves the brand image of a business. You can share reviews, testimonials, clientele, press release articles and much more on your website to enhance the credibility of your brand
Reason 3: Website is available always 24/7
Website is available all the time. Employees work shifts or take holidays but website doesn’t. It is there running 24/7 so that even at nights or on holidays, potential customers can find about your business and you don’t lose out any leads.
Reason 4: Website showcases your work to the world
A website is a great place to showcase your work, irrespective of the kind of business you are involved in. You can show your projects, designs, portfolio, brochures on the site so that users from across the globe and at any time can see your work.
Reason 5: Website is a better marketing tool
Gone are the days where marketing was restricted to offline activities. The world is going digital and so should your marketing efforts. With a website, you can do online marketing and drive traffic and generate leads for your business with less costs than traditional advertising.
Reason 6: Website saves you time
Providing information on calls, mails, meetings etc. takes time. If a user wants to know the pricing or features of your products, they can simply find it on the website. Your employees don’t need to call or meet them to give information that can be easily accessed on the website saving a lot of time for you as well as your customers.
Reason 7: Website improves customer service
You can add value and keep customers up-to-date by sharing information like FAQs, articles, product information etc. on the website. That provides great comfort for customers as they get all the information and get queries answered without having to call or go anywhere.
Reason 8: Website saves you money
A website costs you less than Rs.500 per month. And the resources that it saves is far more valuable. It saves you the amount spent on calls, mails, printing brochures, print ads and much more. If this doesn’t convince you to get a website for your business, then we don’t know what does
Reason 9: Website provides customer insights
With a website, you can track website visitor data through website analytics. You can access information about the visitors like their location, gender, age, interests etc. The information can be helpful in understanding your target market and used to improve many aspects of business like marketing communications etc.
Reason 10: Website brings in more clients
Obviously one of the biggest goals for any business is to get more clients. Website helps in achieving that by increasing your visibility and reach which results in traffic coming to your website. The more people who see your website, the more leads that come into your business which translates into conversions and revenue for your business.
Reason 11: Website helps beat competition
By being more visible and giving you higher reach, website aids in outdoing your competition. Also it gives you the opportunity to show compelling information like your value proposition, your unique selling points, your clientele list and differentiate from your competitors.
So, if these 11 benefits of having a website didn’t convince you the importance of having your business present online, then may be Mr.Bill Gates can. Here are his words on the need for a business to be present on the internet
“If your business is not on the internet, then your business will be out of business”